Attempting to build your brand? Facebook and Twitter may be a waste of time. - Mark P. Loftus

September 26, 2025

Saw an article by Chris Gayomali at fastcompany.com that ruined my day. Gayomali wasdiscussing a recent report from Forrester, amarket research firm. The report, entitled “Facebook has Finally Killed Organic Reach. What Should Marketers Do Next?”, written by Nate Elliott. Elliot’s report examined what social relationship[read media] strategies work. And, according to both Elliott and Gayomali, Facebook and Twitter are NOT among them.

Some highlights[or lowlights if you dedicate time to Facebook and/or Twitter like I do]…

First, Facebook recently announced that it is changing the rankings of certain posts generated by lots of small businesses – like posts by a local realtor suggesting you stop by an open house. And by change, Facebook apparently means “reducing”. Those types of posts will be seen less frequently in the nearly 1.5 billion Facebook news feeds spanning the globe. Facebook claims that it surveyed users and there were lots of complaints about too many useless promotional posts in their news feed. But Facebook apparently would be happy to put that same content in feeds – if the same realtor buys an ad.

Is that a huge blow to small business folk? Maybe not, when you consider that according to Gayoli only 2% of posts by brands on Facebook or Twitter actually reach followers. And engagement rates are even worse – .07%.

Elliot suggests that brands stop making Facebook the centerpiece of their marketing efforts. By doing so, brands waste time and money on efforts that don’t deliver value. So, what should brands do instead? Email. According to Elliott, email gets delivered 90% of the time, while Facebook is at 2%. “If you have to choose between adding a subscriber to your email list or gaining a Facebook fan, go for email every time.”

Good to know. Ironically I tweeted this and will post on Facebook tomorrow

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The Anthropic Ruling - AI can't steal your content. - Mark P. Loftus

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Tesla Ignored $60 million settlement overture before getting crushed with $242 million dollar verdict. - Mark P. Loftus

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According to online reports, Tesla ignored a $60 million dollar settlement overture in the wrongful death case that ultimately resulted in a $242 million dollar jury verdict against the car maker. The lawsuit grew out of 2019 crash where a Tesla Model S with Autopilot engaged, plowed through a Florida intersection and crashed into a Chevy Tahoe. Neima Benavides Leon and her boyfriend, Dillon Angulo were standing near the Tahoe when the Tesla crashed into it. Leon was killed and Angulo suffered serious injuries. A lawsuit was filed against Tesla, asserting that although the Autopilot feature was engaged, the vehicle did not brake. Florida law permits a monetary demand to be issued before trial. If the defendant fails to accept the demand within 30 days it is considered rejected. If the plaintiff then goes to trial and secures a verdict 25% greater than the offer, the defendant is on the hook for plaintiff’s investigative expenses and attorneys’ fees. Tesla is appealing the jury verdict, citing “substantial errors of law and irregularities at trial.”.
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Appellate Court rebuffs same proximate cause argument twice in taco restaurant crash. - Mark P. Loftus

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Supreme Court lets $2.2 billion dollar ovarian cancer verdict stand against Johnson & Johnson - Mark P. Loftus

September 26, 2025
This important ruling got kind of lost in the news cycle. A couple weeks ago, the United States Supreme Court refused to vacate a $2.2 billion dollar ovarian cancer verdict against Johnson & Johnson[“J & J”]. The verdict was originally returned by a Missouri jury in 2018 on behalf of 22 women. The original verdict was actually $4.7 billion but a Missouri Appellate Court reduced the award to $2 billion. Each of the women claimed that there was asbestos and asbestos-laced talc in J & J talcum powder products they used, and they developed ovarian cancer as a result. Asbestos is known to cause cancer. Talc, in its raw form is often found in close proximity to naturally occurring asbestos. When J & J mined talc, that talc sometimes contained asbestos. And that asbestos sometimes found its way into J & J personal hygiene products. [In 2019, J & J recalled 33,000 bottles of J & J products after FDA testing found asbestos in test samples]. J & J, has known of the risk of asbestos contamination in talc products since the 1970’s. Some 21,000 plus ovarian cancer cases are pending against J & J throughout the United States.
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Trial Judge: criminal attack outside bar not foreseeable. The Illinois Appellate Court: not so fast.... - Mark P. Loftus

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Experts dispute victim numbers in Uber Sexual Assault Trial. - Mark P. Loftus

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Surprise Headline - Federal Appeals Court sides with injured plaintiff in Costco Spilled Smoothie case. - Mark P. Loftus

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DuPont to pay $2 Billion to clean up "forever chemical" messes - Mark P. Loftus

September 26, 2025
Reports today say that DuPont and the State of New Jersey have reached a $2 Billion dollar settlement arising out of DuPont’s release of “forever chemicals” into soil, wetlands and other areas in New Jersey – and then forgetting to clean up the mess they made. The settlement with DuPont is reportedly the largest environmental settlement ever obtained by a state. “Forever chemicals” – also known as PFAS(referring to per and polyfluoroalkyl substances) are man-made chemicals that are used in an extensive variety of products as they are both water and grease-resistant. The chemicals are linked to litany of health problems, including increased risk of certain cancers(kidney, testicular and breast) liver damage, thyroid issues and reproductive problems(such as decreased fertility, low birthweight and developmental problems). NJ.Com is reporting that one of the sites where DuPont created munitions created such significant contamination in the environment that over 300 homes required filters to prevent toxic chemicals from seeping into their homes. The settlement terms provide that DuPont will spend $875 millions cleaning up the contamination and set aside another $125 million to cover other damages that may arise. Additionally, DuPont will also set p a $1.2 billion funding source and reserve fund of $475 million to ensure that even if the company fails to make payments, or goes bankrupt, public funds will not be used. For a stark introduction into the nature of PFAS, check out Dark Waters, a compelling and criminally underrated movie based on the decades old fight waged by attorney Robert Bilott against DuPont for contaminating West Virginia rural communities.
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Federal Judge tosses airline employees' lawsuit claiming uniforms caused illnesses. - Mark P. Loftus

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